Story Master ToolkitShawn Whitney · Story & Script Coach Book a call
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For writers with a finished draft

Find out why it doesn’t work yet.

Before the agents do, and before the readers do. A full read of your manuscript and a 5,000–7,000-word development memo: what’s working, what isn’t, and what to fix first.

Fourteen years as a creative development executive, paid to find the reason stories weren’t working.

Sound familiar?

Finished, and still not right.

  • “My beta readers say they liked it. Nobody can tell me why it doesn’t grip.”
  • “I’ve rewritten it three times, and it keeps going in circles.”
  • “Before I send it to fifty agents, I need to know.”
  • “Something’s off in the middle, and I can’t name it.”
  • “I don’t know whether it needs a polish or a teardown.”
  • “I can’t see it anymore. I’m too close.”

A writer sees what they intended. A development executive sees what’s actually on the page.

Assessment or developmental edit?

Diagnose first. Then treat.

Editors and coaches use these terms differently, so here’s the distinction I work by.

Manuscript assessment

Start here if you don’t yet know what’s wrong

A full read of the book and a written report on the big picture: structure, character, stakes and pacing, and what’s working as well as what isn’t.

  • One development memo, 5,000–7,000 words
  • The problems in priority order, so you know what to fix first
  • Costs less than a full edit, because it diagnoses rather than rewrites

Developmental edit

Useful once you know what the problems are

Scene-by-scene notes throughout the manuscript, showing where and how to make the changes.

  • Granular, and far more time-consuming
  • Best after the big structural questions are settled
  • Often more than you need while you’re still revising

The Full Manuscript Assessment gives you the diagnosis. If you want help carrying out the revision, the development packages pick up from there.

Where to start

Where to start.

Start here

$1,400

Full Manuscript Assessment

You’ve finished a draft. Now you need to know if it works — honestly, specifically, and from someone who has evaluated stories at the professional level for nearly twenty years.

  • Full manuscript submission (up to 90,000 words)
  • Comprehensive Development Memo (5,000–7,000 words)
  • One follow-up email Q&A within five days of delivery

Turnaround 3–4 weeks · Limited availability — contact first.

Enquire about an assessment

$322

Single Session

Want a second opinion on one section first? The right pair of eyes on the right problem, right now.

  • Submit up to 10,000 words for review
  • One-hour video call
  • Written analysis within 48 hours (up to 2,500 words)
Enquire about a session

What writers say

From people I’ve worked with

“Shawn offers clear, constructive feedback that really lands. After one session, I felt a door had opened — and that real growth was actually within reach.”
Angela Jiang
“Shawn is a really great support. He is always there to respond, and the answers he gives are detailed and sincere.”
Corinne

Questions

Before you get in touch

How long can the manuscript be?

The Full Manuscript Assessment covers up to 90,000 words. If yours is longer, get in touch and we’ll work out the scope.

How long does it take?

Turnaround is three to four weeks. Availability is limited, so it’s worth contacting me first.

What happens after I get the memo?

You get one follow-up email Q&A within five days of delivery. If you want help carrying out the revision, the development packages pick up from there.

Do you edit line by line?

Not primarily. My work is development: whether the story works, why it doesn’t yet, and what to do about it. Prose gets addressed where it’s doing structural damage, but this isn’t a copy-edit.

Free · No obligation

Find out what the book needs.

Twenty minutes to talk about the manuscript and work out which kind of support it actually needs.